Joyce C. Hall

Joyce C. Hall was an American businessman and the founder of Hallmark Cards.

In 1938, against the advice of advertising agencies, Hall decided  to involve his company in the broadcast media by advertising its greeting cards on radio. The advertising ploy worked.

In 1944, when Hallmark Cards was thirty-four years old, radio listeners first heard the slogan that was to become the company’s byword: “When You Care Enough to Send the Very Best.”

Hall was warned against sponsoring a television show, but did it anyway, presenting a live Christmas-Eve production of Amahl and the Night Visitors in 1951. That broadcast launched what would become the “Hallmark Hall of Fame,” one of television’s most honored and enduring dramatic series.

Joyce C. Hall was inducted into the Television Academy Hall of Fame in 1985.