Emmy Award-winning producer Joetta Di Bella began her television career in KTLA’s national sales office in Manhattan. She moved to Los Angeles as account executive for Marketron Inc., a firm that computerized Nielsen/Arbitron data for television/radio stations. Returning to KTLA as assistant research director, Di Bella was promoted to assistant program director. She entered production as co-producer of Popeye and Family Film Festival. Delving into live-event entertainment, Di Bella produced and wrote multiple Hollywood Christmas and Rose Parades. She also managed Bainsville Productions, providing second-unit photography for television and feature films. Most recently, she served as archivist for the Pasadena Tournament of Roses. Di Bella serves on the Television Academy’s Diversity Committee and its Foundation’s Education Committee. Under the auspices of the Foundation, she initiated a job-shadowing program for Los Angeles Unified School District students, providing work experience in the creative and technical production of the Los Angeles Area Emmy Awards.