The Next Era of Experiential Marketing

Governors Debra Curtis and Jo DiSante, along with the Television Executives Peer Group Executive Committee, invite you to a virtual event:

The Next Era of Experiential Marketing

Join us in a conversation geared to marketers with our panel of experts, about the evolution of event marketing, and what the future may hold for coming together virtually and in person.

What are the new best practices for adapting to and staying ahead of shifts in consumer demand while crafting an impactful presence for a series or special? What does it take to stand out at major events or create your own successful experience?

Panelists*:

 • Jody Arlington, Communications Director, SXSW
 • Brett Hyman, President & Founder, NVE Experience Agency
 • Brianna C. Lopez, Vice President, Originals Marketing, Hulu
 • JP Mallo, Vice President, Marketing, Max Originals

Moderator:

 • Jamedra Brown Fleischman, Associate Director, Marketing & Publicity, ITVS

*subject to availability

Academy Members: Click here to RSVP.

This event will be presented online. Details will be emailed to registered attendees prior to the event.

Jody Arlington | Communications Director, SXSW
jody@sxsw.com

2022 marks Jody Arlington's 7th SXSW as chief publicist for the SXSW Film Festival and XR initiatives. She also sits on the Film Festival & Film Conference programming committees, contributes to broader corporate communications and liases with Sales and Sponsorship teams to maximize press and audience engagement for the event and its partners. She is an industry veteran with a wealth of experience in entertainment PR, Brand engagement, issue advocacy and special events. She has helped launch several new business entities and led comms for non-profit arts organizations, festivals, narrative and documentary independent film projects, books, and congressional education campaigns.

Clients have included The President's Committee on the Arts and the Humanities, Applegate, Indiegogo, The American Film Institute/AFI Docs (formerly Silverdocs), Sundance Institute/Sundance Film Festival, Independent Filmmaker Project/The Gothams, The Kennedy Center Honors, Pen/Faulkner Gala, The Foundation for the National Archives, The Atlantic Council, US Treasury Department, US Mint, and dozens of independent films at all stages of the distribution cycle.

Brett Hyman | President, CEO and Founder of NVE Experience Agency
brett.levine@experiencenve.com and brian.rubin@experiencenve.com

Brett Hyman is the President, CEO and Founder of NVE Experience Agency (NVE), a privately-owned experiential marketing and production company with offices in Los Angeles, New York and London.

Guided by the principle that the right moment will transform someone forever, Hyman leads NVE's team of cross-industry experts to deliver culturally connected campaigns and transformative experiences for some of the world's most iconic brands and Fortune 500 companies.

Founded in 2005, Hyman has built NVE into a next generation agency designed to supercharge the effectiveness of experiential by creatively weaving integrated marketing tactics like interactive, influencer, content, publicity, and insights into every event the company produces. The results are distinct and data-driven experiences rooted in cultural context that convert consumer attention into action, sales, and absolute brand loyalty. And the proof is in the best-in-class-brands NVE calls family including Apple, Adidas, Amazon, Anheuser-Busch, Diageo, Lyft, Netflix, Pinterest and more.

Today, NVE sits on the bleeding edge of culture, inspired by the opportunity to create lasting memories. Hyman has grown the agency's staff to include over 100 diverse professionals in live and virtual experience production, creative strategy, communications, content and design while vertically integrating Treehouse Fabrication & Scenic (which Hyman co-founded in 2017), the community-based platform The Future Party (which he acquired in 2019) and most recently the interactive studio COGNITION into NVE's portfolio. In addition, Hyman extended NVE's global footprint with the agency first international office in London.

As a leader, entrepreneur and cultural arbiter, Hyman regularly shares his expertise by participating in speaking engagements, media interviews and published works for top publications in addition to forecasting industry trends and insights on his platforms. For more information, visit BrettHyman.com and visit his Instagram and LinkedIn profiles.

Brianna C Lopez | VP, Hulu Originals Marketing
brianna.lopez@disney.com

A proven leader with over 20 years of entertainment marketing experience, Brianna has helped build and direct cross functional marketing teams to break through with award winning campaigns. A skilled strategist with an eye for innovation and drive for collaboration, Brianna finds the right cultural connector to breakthrough with audiences.

Brianna was one of the original members of the marketing team at Amazon Prime Video, helping establish it as a dominant streaming network. As the Head of Awards at Amazon Prime Video, Brianna created awards campaigns that tapped into the cultural zeitgeist earning Emmys for both The Marvelous Mrs. Maisel and Transparent. Brianna directed a scripted companion experience for The Man in the High Castle: Resistance Radio (with music produced by Dangermouse) and won two Grand Clios and an Emmy nomination.

Currently, Brianna is VP, Originals Marketing at Hulu. Prior to Hulu, she worked at Apple TV+ leading Kids Original Series launches; at Showtime working on Dexter, Homeland, Shameless and Ray Donovan. She started her entertainment career at PBS Networks as part of the Primetime marketing team. 

Born and raised in Santa Fe, NM, Brianna attended Loyola University New Orleans earning a Bachelor's degree in Advertising & Communications and has lived in New Orleans, Denver, Washington, DC, and New York before calling Los Angeles her current home

JP Mallo | Vice President, Marketing, Max Originals
jp.mallo@warnermedia.com

JP Mallo is Vice President, Marketing, Max Originals, responsible for guiding the marketing strategy, development, and execution of marketing campaigns including the social media, events, activations, and strategic partnerships in support of Max Original programming. He was named to this position in June, 2020.

Mallo has overseen numerous award-winning, high-profile marketing campaigns at HBO Max. Most recently, his team delivered a robust marketing effort in support of HBO Max's "Love Life" Season 2, partnering with Black Restaurant Group and BLK for a four-day series of romantic date night evenings at eight Black-owned restaurants across New York, Los Angeles, Detroit, and Atlanta.  His team also was responsible for the Interactive Coffee-ology Experience in support of "The Flight Attendant" – a campaign that earned the team several awards including Event Marketer's Best Entertainment Activation award, Webby's Advertising, Media & PR Experience Marketing award, and Adweek's Best Experiential Activation by an Entertainment Brand award. Additionally, he oversaw the campaign for "F-Boy Island," which went on to premiere as the strongest performing Max Original reality series. Most recently, Mallo has led the 360 campaign for "Sex Lives of College Girls," which became the biggest Max Original comedy premiere of the year, along with the groundbreaking new chapter in the beloved franchise, "Harry Potter 20th Anniversary: Return to Hogwarts."

Before HBO Max, JP was a driving force for the global expansion of Netflix - at the creative and strategic helm of notable launches for the streaming company across all programming genres and titles including Emmy Award winners and nominees "Orange is the New Black," "Master of None," "Sense8," Oscar-nominated documentary "Winter on Fire" and more. Mallo then relocated to Singapore to build and lead the APAC marketing team, launching its first wave of foreign language/international content including "Sacred Games," "Kingdom," "The Naked Director," and more.

Born and raised in Los Angeles, California, seasoned entertainment marketing executive JP Mallo got his start in the advertising and media industry, leading consumer campaigns for E! Entertainment and their hit shows, "Keeping Up with The Kardashians" and "E! Live from the Red Carpet."

Jamedra Brown Fleischman | Assoc. Dir, Marketing & Publicity, ITVS (Moderator)
jamedrabrown@gmail.com 

An entertainment marketing professional and former NPR podcast host, Jamedra Brown Fleischman has spent more than a decade growing audiences for radio, television, and emerging media platforms.  

From building music fan-centric entertainment experiences for iHeart Media to getting in on the ground floor of early-aught media start-up Current TV, and ultimately leading audience growth campaigns for public media mainstay KQED, Jamedra is passionate about leveraging content to build marketing mixes that engage a diverse range of audiences around compelling stories.  

A native of Northern California, Jamedra is a graduate of San Francisco State University's Broadcast and Electronic Communications Arts (BECA) program and earned her masters in Integrated Marketing Communications (IMC) from Georgetown University. She currently resides in the San Francisco Bay Area with her three children where she makes homemade plum wine with her husband and leads audience development campaigns for the Emmy Award-winning PBS anthology series Independent Lens.