Caleb Logan Bratayley, born Caleb LeBlanc, was an Internet personality best known for appearing in YouTube-posted home videos with his parents and two younger sisters.
The family’s popular channel has amassed more than a billion views on YouTube with their most-watched episode generating more than 22 million streams alone. They also have a popular Facebook profile, Twitter feed and Instagram page, the latter coming in with more than 620,000 followers.
Their vlog featured everyday events happening to a real-life family, blending humor and reality television appeal. Their channel also featured product integration much like scripted fare, including Disney’s “unboxing event,” which Caleb participated in for the upcoming release of Star Wars: The Force Awakens.
Maker Studios, a digital media company co-owned by Walt Disney, represented the Bratayley family.
Caleb Bratayley died due to an undetected medical condition on October 1, 2015, in Anne Arundel County, Maryland. He was 13.